This article explores the versatility of professional UGC, moving the conversation beyond simple social media ads. We highlight how brands can leverage these assets across their entire marketing ecosystem, from product pages online to TV.

Why focus on the Thumb-Stop Ratio as a critical KPI for Meta and TikTok success? People Say uses the Building Blocks method to create multiple "Hooks" for a single video, allowing brands to test, iterate, and lower CPAs without the cost of a full re-shoot.

This article addresses the rising costs of Meta advertising for e-commerce brands. It identifies "creative fatigue" from still graphics as a primary driver of poor performance and introduces a modular, human-centric content strategy.

This article moves you away from the idea of "one-off" videos and introduces our A.C.C. Framework as a roadmap for the customer journey. For brands to scale, they need assets made for each stage of the funnel; Awareness, Consideration and Conversion.

Often frustrated by the lack of ROI from traditional influencer marketing? Written for Marketing Managers and Brand Owners, burned by expensive influencer campaigns, this article explains the difference between Influencers and Creators.