Creative
Impact
Effective
Creative is your biggest lever to reduce Meta auction costs. Strategic, hook-driven UGC stops the scroll and boosts your CTR. This forces the algorithm to lower Cost Per Click, driving more traffic for less.
Qualified
Clicks are useless if visitors bounce. We craft creator scripts that educate viewers in-feed. Highlight your unique selling points to ensure prospects arrive pre-qualified, improving your on-site conversion rate.
Profitable
Scaling efficiently requires a constant loop of fresh creative. We supply a steady stream of conversion-focused UGC that cures ad fatigue and empowers you to scale while protecting your CPA and ROAS.
Profit Calculator
Expensive Traffic?
The Problem
In a post-iOS 14.5 world, ad creative has become your targeting. If your Click-Through Rate (CTR) is dropping, you're paying a premium in the auction.
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We design high-energy, hook-driven UGC to interrupt the scroll. Capturing attention instantly boosts watch-time and CTR, forcing the algorithm to lower your CPC. The result? More traffic for the same budget.
High Bounce-Rate?
The Problem
Getting the click is only half the battle. If traffic fails to convert on your landing page, those visitors simply aren't qualified, you need to warm them up.
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We script creator content to do the heavy lifting before the click. By demonstrating the product and solving pain points in the ad, users arrive pre-qualified, drastically improving your on-site conversion rate.
Margins Shrinking?
The Problem
The most effective way to protect your profitability isn't just lowering customer acquisition costs (CPA), it's increasing Average Order Value (AOV).
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We design UGC that naturally promotes bundle deals and add-ons. Highlighting high-margin complementary products, like digital guides, increases your AOV. This lets you afford a higher CPA while scaling profitably.
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Pull your historical data from ad platforms like Meta or TikTok to find your CPM and CTR. For your Conversion Rate and AOV, check your website analytics dashboard. Use data from the last 30 to 90 days for an accurate projection.
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Use e-commerce benchmarks to run a baseline estimate. A safe starting point is typically an £7–£15 CPM, a 1% to 1.5% CTR, and a 2% to 3% conversion rate. Plug these in to see a realistic forecast of what your budget could achieve.
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This calculator runs on your inputs. If you plug in an optimistic, best-case scenario rather than your true averages, your projected ROAS and CPA will drift from reality. Accurate inputs give you a realistic roadmap for profitable scaling.
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You can influence Click-Through-Rate with creative, and Conversion Rate through traffic quality, website UX and offer. Even a small improvement drastically increases visitors for the same budget, but doubling CTR, can effectively cut your CPA in half.
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Polished ads are expensive to produce and often trigger "ad blindness," leading to lower engagement. Deploying authentic UGC typically sees up to 4x higher Click-Through Rate (CTR) and a 50% cheaper Cost-Per-Click (CPC).
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Ad fatigue is the enemy of sustainable, profitable scaling. If you increase your daily budget without feeding the algorithm fresh assets, your Click-Through-Rate will fall and your Cost-Per-Acquisition (CPA) will inevitably spike.
FAQs
